> ## Documentation Index
> Fetch the complete documentation index at: /docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sales and research

> Find leads, draft outreach, and keep track of what your competitors are doing.

Ready-made agents for founders, sales reps, and growth teams. Each one installs into a [project](/docs/features/projects.md), and after its first run it sets up a [routine](/docs/features/routines.md) to keep going. Every email waits for your approval by default.

## Lead Generation

Qualified leads with personal intro emails, ready in Gmail.

<video autoPlay muted loop playsInline controls src="https://mintcdn.com/surething/cCbLWgVvEQPLR9hE/videos/solution-lead-generation-light.mp4?fit=max&auto=format&n=cCbLWgVvEQPLR9hE&q=85&s=7f2c056cf8b0ce8998735336f4930dd8" poster="/videos/solution-lead-generation-light.jpg" aria-label="Setting up Lead Generation: the user describes their product and confirms the suggested selling points and customer profiles. The agent finds three verified leads, writes a sample intro, and after the user approves the style creates an email draft that the user sends. It also sets up a daily 9 AM routine that drafts new intros for review." />

* **What you get**: each day, up to three verified leads that fit your customer profile, each with a personalized intro email as an [approval card](/docs/features/approvals.md).
* **Setup**: describe your company or product and add your website if you like. Pick your selling points and customer profiles from the suggestions or write your own. You'll need Gmail connected; the agent asks you to connect it if it isn't.
* **Schedule**: after your first batch, it sets up a daily routine at 9 AM that drafts new intros for your review.
* **Make it yours**: ask for more leads, a different profile, or other sources. To have it send without asking, tell the agent; it asks for permission to send email as you, and once you approve, the routine sends on its own. See [Safety and control](/docs/safety-and-control.md).

[Learn more and install](https://surething.io/ai-agents/lead-generation)

## Competitor Research

Regular briefs on what your competitors are doing, and why it matters.

<video autoPlay muted loop playsInline controls src="https://mintcdn.com/surething/cCbLWgVvEQPLR9hE/videos/solution-competitor-research-light.mp4?fit=max&auto=format&n=cCbLWgVvEQPLR9hE&q=85&s=73cf88e0ea2d60c980c53b47b112f441" poster="/videos/solution-competitor-research-light.jpg" aria-label="Setting up Competitor Research: the user enters their company, reviews the suggested competitors and adds one, and picks the signals to track. The agent delivers a brief with why each change matters and what to do, then creates a weekly Monday 9 AM brief routine." />

* **What you get**: a brief on each competitor's moves, with why each one matters to you and ideas for how to respond.
* **Setup**: describe your company, pick competitors from the suggestions or add your own, and choose what to watch: launches, hiring, pricing, funding and partnerships, marketing, and customer wins. No apps to connect.
* **Schedule**: after the first brief, it sets up a weekly brief on Mondays at 9 AM.
* **Make it yours**: add competitors, change what it watches, or get the brief every other week.

[Learn more and install](https://surething.io/ai-agents/competitor-research)

## Ecommerce Competitor Monitor

Track competitors' products, prices, offers, and pages.

<video autoPlay muted loop playsInline controls src="https://mintcdn.com/surething/cCbLWgVvEQPLR9hE/videos/solution-ecommerce-monitor-light.mp4?fit=max&auto=format&n=cCbLWgVvEQPLR9hE&q=85&s=7bdb4ee3e2a8ce7b54c05f24e059ae33" poster="/videos/solution-ecommerce-monitor-light.jpg" aria-label="Setting up Ecommerce Competitor Monitor: the user adds two competitor stores and their own store and chooses which signals to watch. The agent returns a baseline snapshot with priority actions, then creates a weekly competitor brief that runs Mondays at 9 AM." />

* **What you get**: a baseline snapshot first, then a weekly brief on what changed (new products, prices and offers, new pages, copy, and SEO), with evidence and suggested actions. It can draft original SEO content in response; nothing is published.
* **Setup**: add competitor store URLs, your own store, or both, and choose what to watch. No apps to connect.
* **Schedule**: after the baseline, a weekly brief on Mondays at 9 AM.
* **Make it yours**: add stores or focus on specific products or categories.

[Learn more and install](https://surething.io/ai-agents/ecommerce-competitor-monitor)

## Or just ask

```text Find leads theme={null}
Find 20 Series A fintech startups in New York and who leads growth at each.
Put them in a table with the company, contact, title, and a source link.
```

```text Prep for a call theme={null}
Before each sales call on my calendar this week, prepare a one-page brief
on the company and the people I'm meeting.
```

```text Follow up theme={null}
Every Thursday, check which leads I emailed last week haven't replied,
and draft a short follow-up for each one.
```

## Sales apps to connect

| App | What it's for | Good to know |
| - | - | - |
| **Gmail** or **Outlook** | Sending outreach and reading replies | |
| **Google Calendar** | Meeting prep and scheduling | |
| **HubSpot**, **Salesforce**, **Attio**, **Pipedrive** | Adding leads and updating deals | Pipedrive connects with an API key. |
| **Apollo**, **Hunter**, **Lusha**, **RocketReach** | Contact data and email lookup | These connect with your own API key from that service. |
| **LinkedIn** | Researching people and posting | |
| **Lemlist**, **Instantly**, **Reply.io** | Running sequences you already use | These connect with an API key. |
| **Slack** | Pipeline updates for your team | |

See [Connect your apps](/docs/integrations/connect-apps.md).

## Good to know

* **Contact details come from real sources.** SureThing won't guess an email address. For better coverage, connect a contact-data tool such as Apollo or Hunter. Paid contact lookups cost extra credits.
* **What it costs**: a routine that finds new leads and drafts their intros typically uses about 10 credits a week. See [What things typically cost](/docs/plans-and-credits.md#what-things-typically-cost).


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